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‘Hyli Confidential’


Pre-launch Campaign, Strategy and Creative Direction  


Designed to tease the pre-launch of Hyli Drops (October 2025), an electrolyte infused mixer drop start-up.

Within just three weeks of executing the go-to-market strategy, the campaign generated over 1M+ profile interactions across Instagram and TikTok. The product pre-launch announcement alone drove a 200% increase in Instagram followers, and the launch post accumulated over 100,000 views within its first week of going live.



CREATIVE DIRECTION: LOLA HUGAS AND RACHEL WEISS

PHOTOGRAPHY: EMILY BECK-HÄLLSTRÖM, GARRETT LAM AND TENZIG
©LOLAHUGASMORAN